How Email Marketing Works for You and Your Business

If you’re struggling to reach your target audience, despite social networks, email marketing is one of the most productive ways of communicating with your audience.

It’s a bit different from traditional direct marketing. Email allows companies to get permission before they contact potential customers. It’s not a voluntary process, it’s a necessity for all kinds of online businesses.

Did you know “How email marketing works” and done correctly, it can help a business increase sales, traffic, and maximize profits?

How email marketing works

It’s one of the most straightforward, least expensive marketing strategies available, and it doesn’t take much time or effort to set up.

That doesn’t mean it’s easy. If you want your emails to convert prospects into customers, you need a sound strategy and the right tools.

If you haven’t started an email campaign, now’s the time to start.

In this article, you’ll learn what email marketing is, how it works and why it’s important for the success of any business.

  • What is email marketing?
  • How does email marketing work?
  • What are all email marketing software?
  • Why email collection required?

What is email marketing?

Email marketing is a process to communicate with your customers/audience by email. The email messages usually have commercial intent.

What is email marketing

They are also used to educate and inform the customers/audience on topics of interest, such as educational information, special offers, coupons, promotions, and other engaging content.

Email marketing definition

In simple words, email marketing is the method of using email as a sales channel. The core asset of an email marketing strategy is a clean, up-to-date list of email subscribers.

An email subscriber is someone who voluntarily signed up to receive your messages, your art, and your career via email.

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How email marketing Works?

Email marketing is not a complicated process, it’s easy to process how you are connecting to your prospective customers/subscribers via an email. And will help to grow your business.

Process how email marketing works effectively:

Sign up for email marketing tools

Email marketing is a process that can be automated with the help of any excellent email marketing tool. email marketing platform will help you:

  • To create an email list.
  • To add users to your email list using several methods.
  • To send emails to your consumer.
  • Provide you with reports on how many people open your emails and interact with them, how many peoples click a link in the email.
  • To provide you with different options to segment your customer based on specified criteria.
  • To automate various email marketing tasks, such as sending a welcome email to your subscribers.
  • To Create email funnels to redirect users to pages or products or actions you want them to take.
Email Marketing

Why email marketing strategy is Important

Before running any campaigns email marketing strategy in place and will help you to:

  • Determine how email marketing will be used in conjunction with the other online marketing campaigns you’ll be running.
  • Determine which email marketing platform to use and figure out your monthly costs.
  • Determine when to use automation and what kind of messages to send and when
  • Determine the strategies to use to grow your email list
  • Have the right reporting mechanisms in place to measure the effectiveness of your email campaigns.

How Build and grow your email list 

For working on email marketing, you need to have a BIG list of active subscribers, so the most crucial task in your strategy should be how to grow your email list.

Maintaining an email list is difficult, but with the right approach and tools, it can a valuable asset for your business.

The best ways to increase your email subscribers are:

Publish excellent content on your site: if your content is what users want, whatever technique you use, it will help you get more subscribers and your email list will grow faster.

Give them incentives: Trial offers and coupons, and other ‘gifts’ are great incentives to offer to users in return for their email address.

Make it easy to subscribe: Having the position of your signup buttons in places that users can easily spot on both mobile and desktop.

why email marketing strategy is important

Will make a difference to the number of people that can sign up for your email.

Setup automation tasks

One of the most significant benefits of email marketing is that it’s a method that can be entirely automated.

When we refer to email marketing automation, we mean sending targeted emails to users based on the procedures they take when they receive your emails or activity they perform on your site.

The most frequent email automation tasks are:

Welcome emails: Sending a welcome email to subscribers as soon as they subscribe to your list

Email campaigns: Sending a series of emails on a daily or weekly or monthly basis.

Abandon cart emails: Sending emails to website visitors who added the product to their shopping cart but did not checkout.

Cross-selling / Upselling: Recommend products to customers based on their shopping history.

Always ‘clean up’ your email lists

In the starting of your email marketing, you need to understand a few things. If the open email rate for an email campaign is around 20-25%, that means the maximum percentage of your email subscribers will be inactive.

And the majority of people on your list will not read your messages.

Sending emails that get opened by a small percentage of recipients will mark your emails as spam. Means your reach will gradually decrease.

One of the ways to reduce your costs and improve the healthiness of your list is to hardly perform a list cleanup and remove inactive subscribers from your list.

Users that registered to your list but did not open your campaigns are not useful for your business goals, and it’s better to remove them.

What are all email marketing software?

Popular email marketing software are:

  • HubSpot Email Marketing Software
  • Omnisend
  • Pabbly Email Marketing
  • Constant Contact
  • Campaign Monitor
  • iContact
  • MailChimp
  • AWeber
  • SendinBlue
  • ActiveCampaign
  • AutoPilot
  • GetResponse
  • Ontraport

Note: Email marketing Mailchimp is a complete platform with great features, and it’s the leader in email marketing software.

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Conclusion

Email marketing is a thoroughly developed and well-used way of promoting a business. It is cost-effective, easily performed, and provides a great impression on your campaigns.

This is not a substitute for your other marketing activities but compliments them exceptionally well. A well run and great email marketing campaign can increase your customer pool and build customer loyalty.

Understanding from your brand frequently, with good content, reminds users of your business’ value, especially if they take your input and find it act for them.

Although email marketing originates with minimum risks and higher profitability, however, this can only be obtained through proper planning and performance attuning into higher success rates for any of your business.

Click here and learn about How to do keyword research.

How to become SEO expert in 2020: Free SEO Guide

At present, the online marketing industry is growing rapidly. 

You know very well that to get success in this industry, it becomes very vital to make a place on the search engine result page (SERP) 

I hope you already know this.

Now the question is what to do to get the top position on SERP.

To set up your page on the top of the SERP, you need to do SEO yourself or hire such an SEO specialist.

If you’re a fresher in this field, you may be wondering what is SEO and how to become SEO expert?

Understanding the nuances of the search engine ranking factor not only helps to improve your online business, but it can also be a better career option for you.

It’s an attractive skill set and an excellent way to gain a competitive edge in the job market.

Are you excited to know every aspect of SEO in this growing industry but have no clue where to begin?

If yes..

Then this article is going to be helpful for you because, in this article, we will learn how to become good seo expert and the benefits of becoming an SEO expert, etc.

Let’s move on.

What Is a SEO Expert

An SEO expert is someone that analyzes reviews, implements, and changes to websites that knows how to get more traffic to achieve higher search engine rankings.

How to become SEO expert

The field of search engine optimization(SEO) is not much old, and no colleges offer degrees in SEO. it’s totally up to you to carve your own path in this field.

Here is the simple process if you’re new to become SEO specialists:

  1. Learn how a search engine works
  2. Understand the ranking factor
  3. Find the right keyword
  4. Choose the right tool
  5. Start own website
  6. Be patient

Learn how search engine works:- 

Before even beginning to think about an SEO, the first step you must have to take is to familiarize yourself with how search engines work.

It is a piece of fundamental knowledge for any SEO professional.

As soon as you will understand every aspect of How search engines work you will be able to optimize your page accordingly.

Understand ranking factor

Google uses about 200+ ranking factors in their algorithm. when preparing organic search page rankings

Two-hundred ranking factors are quite a long list. How are you supposed to memorize all of them?

No need to worry, you don’t need to learn them all because every ranking factor is not equal in importance 

Here is important ranking factor-

  • URL, 
  • inbound links,
  • meta tags, 
  • the intent of a keyword, 
  • content quality
  • Page speed

and numerous technical SEO specifications that vary in importance based on the topic.

Find the right keyword

Keyword research is a fundamental step in SEO.

if you will learn how to choose the right keywords? You’ll observe your website in the top of Google’s first page for particular keywords that a ton of people searches for every month.

if you will Choose the wrong keywords? Your website will show the bottom of Google’s 5th page.

Find the right keyword

so if you are thinking about becoming an SEO expert you must have to learn about keyword research.

Learn about how to do keyword research

Start own website

if You are eager to know the theory of SEO. it’s time to start your own website.

The benefit of creating your own website-
you can make any change like the title tag URL image without asking anyone.

in this way, you can learn and improve 10x faster with your own website than with someone else’s website

Choose the right tool

you cannot do SEO alone.
wait a minut
i am not talking about people
here I am talking about tools

there is lots of free and paid tools available in the market which will be helpful to analyze your work

I will suggest you go with paid tools because it will return more than your fee whatever you will pay

Be petient

becoming an SEO expert is not one day process.

it takes 10,000 hours of practice to master a new skill.

K Anders Ericsson

So, don’t be nervous if your page doesn’t reach the first page of search engine in the first couple of weeks.

Give it enough time and keep doing.

Skills Should Know as an SEO Expert:

  • Ability to find out high-volume, low-competition keywords
  • Basic knowledge of HTML
  • Where and How to add keywords to a webpage
  • Intermediate to advanced copywriting skills
  • Ability to promote and build links to relevant pages
  • Proficiency in visual content, like infographics and video 
  • Understanding how technical SEO impacts rankings
  • Knowledge of developing SEO trends and Google algorithm changes

Before looking “how to find a SEO expert” you should know about “why need SEO expert” and “what SEO experts do” to optimize your website.

Why need SEO expert

Suppose your website looks fantastic, you provided all kinds of information for your customer and visitors, but still, you’re not getting enough visitors and not increasing your website rankings.

Why need SEO expert

It does not mean that your website is not doing its job; it may need a touch of SEO love to boost your domain authority, visibility, and increase revenue.

What SEO expert do

SEO helps people find products, knowledge, and information on search engines like Google, Yahoo Bing, etc…. SEO expert analyses and analyzes the trends and best practices online to develop and implement strategies that improve search results.

What SEO expert do

However, Search engines are always changing. And SEO specialists have to keep up.

If we compare these days from back days, these days search results are a bit different. And search algorithm changed to incorporate this behavior.

As, an SEO specialist needs to be able to spot these trends, understand what they mean, and develop strategies that work within them.

SEO Expert increases the level of traffic to a website by using keywords and keyword topics to enhance the user experience and meet search engine guidelines.

If you know how to optimize your website in search engines then you can take advantage of the increase in rankings and search engine traffic to build a successful online business.

How to Find a SEO Expert

If your mind coming How to hire a SEO expert.

 Below are a few main ways to find and hire a SEO Expert.

Start with your social media network, especially Facebook, LinkedIn, and Twitter.

Ask for recommendations via social media posts and writing private messages to the people in your network who have worked with an SEO consultant circle.

Look for a couple of recommendations for SEO consultants that other marketing professionals or business owners in your network have worked with and achieved excellent results.

There are sites like Credo.com, Up.city, Thumbtack, Clutch, and others that can help you find reputable SEO Experts in a particular area or niche.

Read the reviews of the top SEO consultants on 3rd party sites.

Go to local MeetUps and networking events to meet SEO consultants in your area.

Review SEO Blogs to find consultants that speak your language.

SEO jobs in india

Conclusion

If you are starting now, the most loyal way is to take a right SEO course so that you have all the knowledge in one place, use the right SEO tools, and above all, start training SEO. Learn from your errors and try again.

Search engines and SEO are here to stay for years to come, and this is an excellent investment you can make for your business and own skills.

However, if you create great content, optimize your pages, follow keyword research best practices, and create enough high-quality links, your pages will ultimately start to rank.

So keep grinding, hold your patience, and don’t give up.

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How to do website promotion: Important techniques

If you’ve built your website, it is time to promote your new website to attract people to browse your content. which is also the primary goal of your website. 

Getting traffic can be difficult, mainly for beginners who are just starting there website business. Because the search engine consists of BILLIONS of web pages, and millions more appear every day.

In this article “How to do website promotion“ we’ll tell you a few of the popular website promotion strategies. That will help improve your website’s traffic.

Of course, there are lots of platforms to promote your site, but most of them won’t give you the result overnight. 

Before elaborate on this, I will tell you why website promotion is important.

How to do website promotion

Why website promotion is important: 

Website promotion provides the following advantages:

It helps to Increase the Brand Identity and make you more Trustworthy-

Website Promotion is a powerful way of increasing your business’s brand identity.

Increasing your brand identity can also improve your trust among your customers. Thus you can get more value (in terms of money) in the market because most of the people prefer branded products.

They see only the brand name before buying a product and pay any amount for that without any doubt.

It helps to Attracts People- 

You can attract a large number of people from all over the world through website promotion.

Generate more Sales and Revenues-

 There is a higher chance to get top ranking in google through website promotion. which is the guarantee for generating more sales and more revenues.

Instant Communication with Customers:- 

This is the most important medium for customer communication. it will become easier to get customer’s feedback/opinions about your product or service through Website promotion. Thus you will be able to get maximum attention from the targeted segment of customers.

Let’s know how to do website promotion.

How to Do Website Promotion?

The powerful way to do “website promotion for free”.

Write Brilliant Content

When comes to promoting your website or blog then there’s one method which is completely under your control.

Publish so over-the-top excellent and unique content that your audience eager to share it with their family and friends who is passionate about it.

suppose you are watching a video that’s so fantastic that you rave about it to everyone, making them desperate to go see it.

The same things apply for good content.

Make your content so good that visitors can’t resist sharing it with others.

Social Media Marketing:

it is an excellent platform to promote your website.

Creating a social media account and associating with the customers often is the best way of promoting any website.

For example – Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, and Snapchat are the biggest social media platforms.

website promotion on google

Article Submission and Blog Posting:

If you are thinking “how to increase your website traffic“, then article submission, as well as Blog posting both, are the main traffic diverting agents for your websites.

Every Webmaster is utilizing various article submission and blog posting methods to boost their website rankings.

Distributing well-versed keyword-rich blogs and articles through reputed article submission sites and also blog platforms offer magnificent results.

Forum posting:

Forum posting is an online discussion site where people can ask their queries with each other in the form of messages.

It is considered as an effective strategy to endorse some website and gain quality links against it. Similar to other SEO practices, almost all SEO service providers or experts are looking for efficient and smart techniques to make the most out of forum posting for their own businesses.

There are multiple numbers of forums posting service providers on the internet. So you have to find out the right provider, and they can only help you realize your dreams and meet your business expectations.

Directory Submission:

Directory Submission is an off-page factor that helps to optimize your webpage. It is defined as the practice of submitting your website URL and obtaining quality backlinks for any websites. It also helps in enhancing the reputation of the websites in search engines.

Press Release Submission: 

Whenever webmasters or business owners want to update their customers or visitors about any latest news or promotions on other products and offers, they generally take the help of press releases. Without a doubt, press releases offer instant results that are beneficial Existence of numerous.

RSS Feed Submission:

Every online business owner loves RSS (Rich Site Summary) feed submission directly because it indexes the website with most of the top search engines. There are many RSS feed submission directories that are used to drive the traffic to your website.

Does website traffic help SEO:

Yes, SEO is the best way to promote your website because, in this way, you can improve the page rankings of your web pages and drive more organic traffic to your sites.

Does Website traffic help SEO

If you are giving a lot of effort to promoting your website in various platforms in multiple ways, then you must have to analysis your traffic from analytics.

What is website traffic analytics:

If you are promoting your website, then you must have to know from where your visitors came.

what they are searching for, how they interact with your site, the pages they visit, the links they click on, the pages where they spend the most time, etc.

Some of the Analytics tools available such as Google Analytics, AWStats, Webalizer, Crazy Egg, and with the help of these tools, we can analyze and develop a successful website that meets the needs of your customers.

Website promotion tools:

There are many online website promotion tools that will help you develop your website and improve your level of visitor traffic.

Also, there are many tools that will help you to track your website’s performance in search engines.

It will also help you to discover broken links from your site.

Backlink Checking Tools:

If you want to know from where your competitors get their backlinks. If you want to target the same sites for your own link building project. Backlink checking tools will help you to find those sites.

Thus you can also obtain links from highly popular websites, they will help to improve your search engine ranking results.

Website Promotion tools

you can also use “email marketing tools” and “google advertising tools (Pay Per Click)” to promote your website.

Conclusion

A brand new website cannot attract lots of audiences, just like that. However, no matter how well designed it is.
On the contrary, it takes a lot of effort and consistency to make it visible and easily discoverable online.

During this, you should have to keep patience to get your desired goals.

I hope this will help you.

Keep advertising; keep promoting.

Click hear to learn: How to do keyword research.

How to do keyword research: The beginner’s guide

If you are a website owner, online marketer, or content creator. If you want to grow your online business.

How to do keyword research

Then definitely you would like more audience to visit your website so that they can read your content and buy your products or services.

For this if you’ve spent any time at all looking into google/ranking factors.

Then surely you’ve heard about the keyword research.

But if you don’t have much knowledge about What is keyword? How to do keyword research?

Then surely, you are in the right place.

In this post, I’ll tell you some basic tips of keyword selection.

Let’s start..

What is keyword

When we use Google or any other search engine, we enter words into the search box to find what we’re looking for.

The search engine results page (SERP) returns us lots of organic results because they’re directly related to the words in the search box.

So if you are a website owner or content creator, first, you should identify the word also than include those keywords(words) on your page to be relevant to what people are looking for, so that they have a big chance of finding your content among their top results.

Even It’s a long, tedious, and laborious task, but it’s also the foundation of search engine ranking factor, and has been around a long period.

How to find the right keyword before this, we need to know why keywords research is important.

Why keyword research is important

its crucial to find out what your potential customers or readers are searching for on Google thereby you can create content for your website around these topics.

Keyword research matter to Google and SEO professionals for several reasons, but here are two big ones.

  • Keyword research gives us clues to who people are and what they want, allowing us to meet their needs better.
  • Keywords can provide a “bullseye” towards which content writer can aim their content. 

Keyword research isn’t just about searching words that your targeted audience may be searching for, but more about getting quality keywords that are going to make a positive impression on your site.

In short, If you optimize your text without keyword research, you’ll probably rank well on these specific terms. But, you’ll miss a large number of your potential audience because of your audience uses other words.

How to do keyword research

There are multiple ways to do it, either manually or using a keyword research tool, But whichever way you choose, there are several essentialsteps that you need to take.From planning your goals to executing your keyword plan.

Before you figure out what are the best keywords to optimize your page, it’s better that you start by diving deep to learn more about your topic or niche.

It can give you outstanding ideas and help different angles to your writing strategy that you might not have thought about before. 

Fortunately, selecting keywords isn’t a guessing game; that’s why you need the keyword research tools.

There are several free and paid keyword research tools available in the market 

Let’s start with free keyword research tools to performing proper and accurate keyword research:

1. Answer the Public

Answer The Public is a free keyword tool that reflects search questions and suggested autocomplete searches in an image called a search cloud.

The content ideas come in different categories:

1. Questions – what, where, why, which, how.

2. Prepositions – with, to, for, like.

3. Comparisons – like, and, or, vs.

4. Alphabetical – a, b, c, etc.

Free Keyword Research tool

These inquiries can help direct your top-of-funnel content strategy. Include these within your existing content or create fresh blog posts that answer them in-depth.

2.  Keywordtool.io

It is an amazing and extremely reliable free online keyword research tool that creates multiple relevant long-tail keywords related to your search query. It extracts Google keyword suggestions and gives it to you in an easy-to-understand interface.

keywordtool.io

To use Keyword Tool.io, simply, you have to put keyword in the search box, choose your location, select your preferred language and press the search button.

It will give you keyword suggestions and some data. You can copy all the suggested keywords and make your list. 

3.  Google Keyword Planner

One of the most popular sources to find out the keyword idea is Google Keyword Planner.

How to use google keyword planner

It’s 100% free to use. In order to use the Google Keyword Planner, you NEED to have a Google Ads account.

If you don’t have an Adwords account, you can easily set it up:

How to use google keyword planner-

  1. first, Sign in to your Google Ads account.
  2. In the top right corner, click the Tools & settings icon, then under Planning, select Keyword Planner.
  3. Now you can type or paste in the “Find new keywords” search box then press “Enter” button:
  4. Click on Get started.
  5. Review your keywords in the keyword ideas page.

Thing is that you can easily export your research into spreadsheets, then copy and paste your data into a master tracking document.

4.  LSI graph

It is also the free tool that allows you to generate Latent Semantic Indexing (LSI) keywords in the easiest way.

Keyword research tool

To find out the LSI keyword, you have to add your targeted keyword in the given search box, then click on the generate button.it will generate the associated LSI keywords.

5. Ubersuggest

If you need more keyword research ideas, ubersuggest will help you to provide multiple keyword suggestions. You can check volume and competition, and even seasonal trends for each keyword. It also provides about topics that people are actually interested in.

Thus you can find the right keywords that your potential audience is already using while looking for similar content, products or services online.

Conclusion

There are many more ways to do keyword research and it’s difficult to cover everything in one article. Hopefully, this short content helped you to understand the quick and easy way to research keywords.

Luckily, all the keyword tools and data you need for keyword research are easily available at your fingertips. Use them wisely and create a keyword strategy that will get your content onto the first page of search engine results and encourage your visitor to take action.

Click here to learn about “How to do website promotion”.

How to submit your website in Google Search Console (HINDI)

क्या आप blogging की दुनिया में नए हैं? क्या आपको Google search console के बारे में जानकारी नहीं है? तो यह article आपके लिए बेहद अहम है..

क्योंकि इस article में हम जानेंगे कि Google search console क्या है? अपने website को Google search console में कैसे submit करें? (How to submit your website in google search console in Hindi)?

Google Search Console क्या है?

Google search console google के द्वारा develop किया गया एक online free tool है। जिसका उपयोग कोई भी Website or blog owner आसानी से कर सकता है। इसे पहले यह Google webmaster tool के नाम से जाना जाता था, लेकिन बाद में इसका नाम बदलकर google नें google search console कर दिया।

यह आपकी website को monitor, maintain,troubleshoot एवं error solve करने में आपकी मदद करता है।

Google किसी भी नयी website, blog अथवा content को index करने में समय लेता है। Because जब randomly google के bots आपकी website में आते हैं तब ही आपका content index होता है।

वहीँ यदि किसी Blog अथवा website को google search console में add कर लेते हैं, तो उस website का data google आसानी से fetch कर लेता है।

जब आप अपनी Website/blog में कोई नया content डालते हैं, तो google search console में उसकी link fetch करके आप google को खुद से उस content के बारे में बता सकते हैं। जिसके कि आपका content जल्दी rank हो।

इन सब के अलावा Google search console में बहुत सारे options तथा features हैं, जो हमारे काम को आसान बनाने में हमारी मदद करते हैं। इसकी मदद से आप अपनी Website के referring domains, mobile site performance, rich search results, dead links, errors, highest-traffic queries और pages आदि भी देख सकते हैं।

Google search console में blog/website कैसे add करें(in Hindi)

Step #1: Google Search Console में Login करें

Google search console में अलग से account बनाने (sign up की करने की जरूरत नहीं रहती है। आप Direct अपने gmail account की मदद से login कर सकते हैं, किसी अन्य तरीके से इसमें login अथवा sign up नहीं किया जा सकता है।

Google search console : submit website
Step for login
  1. https://search.google.com/search-console/ link पर click करें।
  2. ‘Start Now’ button में click करें।
  3. Sign in’ option में click करें।
  4. (Gmail id/password ) डालकर sign in करें।

Step #2:  Add Property

Sign in करने के बाद Google search console का homepage open हो जाएगा. यहाँ पर Top bar में बाएं तरफ दिए हुए ‘Add property’ option में click करें.

Step #3:  Select Property Type

यहाँ पर आपको 2 विकल्प दिखेंगे Domain और URL Prefix.

  • Domain – इसमें सीधे आप अपना domain add कर सकते हो अर्थात इसमें आपको www., http:// तथा https:// etc. अलग अलग add करने की जरूरत नहीं रहती है। इसमें पूरा data एक ही जगह दिखाता है।
  • Prefix – इसमें यदि आपकी site http:// अथवा http:// के साथ है तथा subdomain हैं।

Example– xyz.com main domain एवं blog.xyz.com subdomain है, तो इस विकल्प की मदद से आप अलग अलग  data अलग अलग property की मदद से देख सकते हैं।

NOTE: Property add करने से पहले आगे के steps read करें.

Google search console property

Step #4:  Verify Ownership

इससे Google search console यह verify करता है कि आप ही website के owner हैं या नहीं। जैसा कि हमने आपको बताया Property add करते समय दो विकल्प आते हैं पहला Domain और दूसरा Prefix।

यदि आप Domain add करते हो तो आपको ownership Domain name provider (DNS record) की मदद से verify करना होगा.

वहीँ आप यदि Prefix विकल्प की मदद से property add करते हैं तो आपको ownership verify करने के लिए 5 विकल्प मिल जाते हैं HTML File, HTML Tag, Google Analytics, Google Tag Manager तथा Domain name provider (DNS record).

Domain name provider (DNS record) यह विकल्प Domain और Prefix दोनों में common है जबकि prefix में 4 extra option मिल जाते हैं.

हम आपको Prefix विकल्प ही suggest करेंगे क्योंकि इसमें आप अपने blog अथवा website के domain, subdomain, with http:// or https:// etc. सभी को अलग अलग monitor कर सकते हैं.

आइये Ownership verify करने के सभी 5 विकल्पों के बारे में जानते हैं –

1.HTML File

इस Option को select करने पर हमें एक HTML file download करने के लिए मिलती है. उस File को download करके उसमें बिना कुछ changing किये उसे website के root folder में upload करना होता है. यह Process थोड़ी hard है. इसके लिया हमारा अपनी Website के server में access होना चाहिए. WordPress में Cpanel तथा FTP की मदद से HTML file को upload किया जा सकता है. Upload करने के बाद वापस search console में आये और नीचे दी हुई ‘Verify’ button में click करें.

2.HTML Tag

इस विकल्प को चुनने पर एक Simple सा meta tag दिया जाता है जिसे copy करके अपनी website के <head> section के अन्दर तथा <body> section के पहले करना होता है.

Blogger में template edit विकल्प के माध्यम से आसानी से किया जा सकता है. WordPress में इसे Theme edit से किया जा सकता है. या फिर WordPress में insert header & footer plugin की मदद से भी इस tag को add किया जा सकता है. Insert करने के बाद वापस search console में आये और नीचे दी हुई ‘Verify’ button में click करें.

3. Google Analytics

यदि आपने Google analytics में पहले account बनाया है तो आपने उसका code अपनी website में add किया होगा. यदि Code पहले से add है इस विकल्प से आप direct verify कर सकते हैं. यदि Code नहीं है तो इसके लिए पहले analaytics account बनाना पड़ेगा.

4. Google Tag Manager

Google analytics की तरह ही यदि आप google tag manager का उपयोग पहले से करते हैं तो आप single click में ही अपनी ownership verify कर सकते हैं.

5. Domain Name Provider (DNS Record)

इस Option को select करने पर आपको एक TXT record show होगा उसे copy कर लें. इसके बाद अपने Domain name provider की website खोलें. DNS option select करें और ‘Add record’ में click करें. यहाँ पर Type .txt select करें. Value में copy किया text paste कर दें और save कर दें. इसके बाद वापस search console में आये और नीचे दी हुई ‘Verify’ button में click करें.

WordPress Users के लिए Extra Tips

यदि आप WordPress use करते हैं तो हम आपको 2 plugin बता रहे हैं जिनमें से कोई सा भी plugin यदि आप पहले से उपयोग करते हैं तो आप उसकी मदद से आसानी से ownership verify कर सकते हैं.

1.Yoast SEO

यदि आप Yoast SEO plugin का उपयोग करते हैं तो ownership verification methods में से HTML Tag वाला विकल्प चुनें और tag copy कर ले.

इसके बाद अपना WordPress dashboard open करें और toolbar में से SEO > General में click करें. इसके बाद ‘Webmaster tools’ tab में click करें. यहाँ पर आपको ‘Google verification code’ विकल्प मिल जाएगा उसके सामने दिए हुए box में copy किया हुआ code paste कर दें और ‘Save changes’ button में click करें. इसके बाद वापस search console में आये और नीचे दी हुई ‘Verify’ button में click करें.

2. All in One SEO Pack

Yoast SEO की तरह ही यदि आप All in One SEO Pack plugin का उपयोग करते हैं तो उसी तरह ownership verification methods में से HTML Tag वाला विकल्प चुनें और tag copy कर लेवें.

इसके बाद अपना WordPress dashboard open करें और toolbar में से All in One SEO > General में click करें. इसके बाद आपको यहाँ दिए हुए Sections में ‘Webmaster verifaction’ section मिल जाएगा. यहाँ पर आपको ‘Google webmaster tools’ विकल्प मिल जाएगा उसके सामने दिए हुए box में copy किया हुआ code paste कर दें और ‘Save changes’ button में click करें. इसके बाद वापस search console में आये और नीचे दी हुई ‘Verify’ button में click करें.

निष्कर्ष – Conclusion

इस आर्टिकल में हमने जाना है कि Google search console क्या होता है, इसका क्या उपयोग है तथा इसमें अपनी webiste अथवा blog कैसे add करते हैं. अगले आर्टिकल में हम इसके सारे features के बारे में विस्तार से बताएँगे जिसकी मदद से आप अपनी website अथवा blog को आसानी से optimize कर पायेंगे.

आपको यह आर्टिकल कैसा लगा हमें कमेंट के माध्यम से जरूर बताएं, आपको इस आर्टिकल से जुड़ा कोई प्रश्न है तो भी आप हमसे पूछ सकते हैं. अपने नए ब्लॉगर दोस्तों की सहायता भी जरूर करें ताकि वे भी इसका लाभ ले सकें. इसके लिए आप हमारे आर्टिकल को सोशल मीडिया में अपने दोस्तों के साथ शेयर कर सकते हैं.

Seo based content writing tips in hindi

Seo based content writing tips in hindi

Blogging की दुनिया  में  content को  बहुत  ज्यादा  महत्व  दिया  जाता  है।  यदि अपने  blog या website को  google में  Rank करवाना  है  तो आपके Content में Quality होनी चाहिए, क्योंकि Content  is  King। यदि  आप  अच्छा  Content नहीं  लिखते  हैं तो  search engine में आपकी website rank नहीं होगी  जिससे ज्यादा  visiter भी  आपके  ब्लॉग पर  नहीं  आएंगे।

आप अपने blog या website पे daily कितने भी पोस्ट publish करते हो लेकिन Content Quality और उसे SEO friendly बनाने पर ध्यान नहीं देते आप अपने पोस्ट में सिर्फ कचरा भर रहे हैं। ऐसे में आपकी website ना तो rank होगी और ना ही visiter आएंगे।

ऐसा इसलिए होता है क्योंकि बहुत सारे blogger और content writer को पता नहीं होता की कैसे Quality Content लिखते है? इसलिए मैंने सोचा की आपको SEO Friendly article कैसे लिखते है यह बताऊ जिससे आपका कंटेंट क्वालिटी बन सके।

SEO based content writing tips in HINDI

SEO Based Content Writing Tips In Hindi:-

यदि आप भी SEO based कंटेंट लिखना चाहते हैं तो इस पोस्ट में आगे बताए rules को फॉलो करके आप अच्छा  कंटेंट लिख सकते हैं। क्योकि गूगल को आपकी वेबसाइट से कोई लेना-देना नहीं होता की आप दिन की कितनी पोस्ट  डाल रहे हो या आप अपने वेबसाइट को कितना customize कर रहे हो। google सिर्फ यह देखता है की आपके blog द्वारा कितना अच्छा कंटेंट लोगो को मिल रहा है। तो चलिए जानते है की कैसे SEO Based content लिखे।

1.कीवर्ड रिसर्च:-

कोई भी कंटेंट लिखने से पहले आपको keyword research करना चाहिए। कीवर्ड रिसर्च का मतलब यह है कि हम जिस बारे में कंटेंट लिखना चाहते हैं उससे संबंधित कौन-कौन से phrase या word है जिसे लोगों के द्वारा सर्च इंजन में ढूंढा जा रहा है।

इसके बाद हमें उस keyword का search volume और difficulty देखने के बाद ही कीवर्ड का चुनाव करना चाहिए। keyword research के लिए बहुत सारे फ्री और paid tools है जिनकी मदद से आप कीवर्ड रिसर्च कर सकते हैं।

free keyword tools- Google Trends, Keyword Sheeter; Answer the Public; Keyword Surfer; Keyworddit; Google Search Console.

2.कीवर्ड प्लेसमेंट

कीवर्ड प्लेसमेंट means आपके द्वारा selected keyword को अपने web page (content) में ऐसे स्थान पर रखना जहां search engine वेब पेज (content) को check करते समय अधिक ध्यान देता है । इंटरनेट पर crawl करने के लिए सर्च इंजन spider या bot नाम के प्रोग्राम चलाता है, जो वेब पेज की जांच करता है। जांच के दौरान यह spider या bot page के कुछ स्थानों पर अधिक ध्यान देते हैं। इसलिए हमें spider या bot के द्वारा target किए जाने वाले स्थानों पर ही अपने कीवर्ड को place किया जाना चाहिए।

जाहिर सी बात है कि कंटेंट लिखते समय आप किसी एक keyword को बस target करना नहीं चाहेंगे लेकिन 100 keyword को target करना भी कोई अच्छा विचार नहीं है। इसलिए आप अपने कंटेंट में सिर्फ 5 से 10 keyword को ही टारगेट करें

बहुत ज्यादा keyword का उपयोग करने पर google punishment के रूप में हमारी रैंकिंग नीचे कर सकता है इसलिए बहुत ज्यादा keyword का उपयोग करने से बचें

Keyword place करने के लिए guidelines –
  1. एक अच्छा कंटेंट हेड लाइन के साथ कई हेड लाइनों में लिखा होता है इसलिए अपना keyword कंटेंट की हैडलाइन और सब हैडलाइन में जरूर place करें।
  2. अपने पहले 25 वर्ल्ड (पहले पैराग्राफ) में कीवर्ड का उपयोग जरूर करें क्योंकि गूगल bot और spider इन स्थानों पर सबसे अधिक ध्यान देते हैं।
  3. अपने लास्ट पैराग्राफ (आखिरी 25 वर्ल्ड)में कीवर्ड को प्लेस करें।
  4. आपके page में कम से कम एक बार bold keyword का उपयोग करें इससे आप रीडर को attract करने के साथ-साथ सर्च इंजन spider को भी attract करते हैं।

3.LongTail Keyword:-

कीवर्ड रिसर्च के समय हमेशा long tail keyword को चुने। क्योकि short tail कीवर्ड में competition ज्यादा होता है जिससे page रैंक करना मुश्किल हो जाता है, चाहे आपने कितना भी अच्छा content लिखा हो। वही आप लॉन्ग टेल कीवर्ड का इस्तमाल करते हो तो आपका ब्लॉग रैंक करने  में आसान हो जाता है। 

Long Tail keyword Example :- online paise  kaise  kamaye in india, online paise kamane ke  best tarike

यह लॉन्ग टेल कीवर्ड है पर यदि आप सिर्फ online Money (short tail) कीवर्ड का इस्तमाल करते हो तो उसे रैंक करना मुश्किल हो जाता है।  

4.यूनिक कंटेंट लिखे :-

कई सारे कंटेंट राइटर और ब्लॉगर कंटेंट राइटिंग के समय दुसरो के कंटेंट कॉपी करके उसको थोड़ा बहुत ऊपर निचे करके  अपने  ब्लॉग  के लिए  इस्तमाल  करते  है। इसे पूरी तरह Avoid  करे क्योकि गूगल इतना बेवकूफ नहीं है वो तुरंत समझ जाएगा की आपका यह कंटेंट कॉपी किया गया है। ऐसे में आपका कंटेंट ना ही कभी रैंक हो पाएगा ना ही आपका Ad scene approve हो पाएगा इतना ही नहीं गूगल के द्वारा आपको punishment भी दिया जा सकता है। 

इसलिए अपना कंटेंट यूनिक रखें और  खुद  लिखे  उससे लोगो  का  ट्रस्ट  आपके  ऊपर  और  ज्यादा  बढ़ेगा और वह आपके ब्लॉग  की  इन्फॉर्मेशन  को  पढ़ने  के  लिए  हमेशा आते रहेंगे। 

5.Titlle tag:-

Title किसी कंटेंट का सबसे अहम हिस्सा होता है, क्योंकि यह readers को यह बताता है कि किस page पर किस subject से संबंधित information मौजूद है। टाइटल टैग लिखने के अलावा इसे ऑप्टिमाइज करने की भी जरूरत होती है

Attractive टाइटल टैग के लिए tips :-
  1. Title  में  कीवर्ड  का यूज़ करे।
  2. Title length 50-60 कैरेक्टर के बीच होनी चाहिए।
  3. यूनिक टाइटल लिखें।

6.Image :-

कोई भी reader बहुत कम समय में पूरी जानकारी प्राप्त करना चाहता है। वह लंबे कंटेंट को पढ़ने में अपना ज्यादा समय नहीं देना चाहेगा। ऐसे में आपकी image reader को आपके पोस्ट में ज्यादा समय तक बनाए रखने के लिए बेहद महत्वपूर्ण है।

निश्चित ही आप कंटेंट राइटर है कोई फोटोग्राफर नहीं, फिर भी आपको यह बात समझने की जरूरत है कि image आपके कंटेंट में सपोर्टिंग टूल की तरह काम करती है जो रीडर को attrect करने में अहम भूमिका निभाती है।

इमेज के लिए tips-

  • clear image का उपयोग करें।
  • किसी और की इमेज को अपने कंटेंट में कॉपी पेस्ट ना करें।
  • explainer image का उपयोग करें।
  • image को optimize करना ना भूले।

7. permalink:-

parmalink का URL है सर्च इंजन में कोई यूजर आपके पेज को नेविगेट करते समय इसे देख सकता है। parmalink स्थाई होता है भले ही आप अपने कंटेंट को कितनी भी बात अपडेट करें।

parmalink अपने फोकस कीबोर्ड का उपयोग करने के अलावा length ज्यादा बड़ा ना होने दें ।

 8. Meta Description:

मेटा  डिस्क्रिप्शन ON Page SEO का एक फैक्टर है जो आर्टिकल रैंक करने  के लिए बहुत Important है।

इसलिए अपने ब्लॉग लिए  meta Description लिखना कभी ना भूले ।

Meta Description यानि ब्लॉग  का डिस्क्रिप्शन  होता । जिससे हमारे ब्लॉग की जानकरी लोगो को  थोड़े शब्दों में बताना। उससे यूजर को पता चलता है  की इस आर्टिकल में कोनसी जानकारी हमें मिलने वाली है।

इसलिए Meta Description  का इस्तमाल हमेशा सही तरीके  से करे  और उसमे फोकस कीवर्ड यूज़  करना ना भूले।

9. Heading Tag:-

अगर आप SEO के फैक्टर के अनुसार आर्टिकल  लिखना चाहते हो तो उस आर्टिकल में heading tag को optimize करना जरूरी है ।आपका जो title  होता है वो H1 टैग  में होता है । फिर बादमे आपको H1 टैग का इस्तमाल नहीं  करना  है।

पुरे आर्टिकल में H1 टैग का सिर्फ 1 बार इस्तमाल होना चाहिए।उसके बाद आपको Sub Heading use करना है और सभी हैडिंग डालना ना भूले।इससे आपके SEO पे अच्छा इफ़ेक्ट पड़ेगा।

Conclusion:- 

मुझे उमीद  है की  आपको मेरा Seo based content writing tips in hindi  यहआर्टिकल पसंद आया होगा। यदि आपको अपने आर्टिकल को  रैंक  करना है तो आपको ऊपर बताए गए tips को फॉलो करना होगा । तभी आप quality content लिख सकोगे और अपने ब्लॉग पर ट्रैफिक Increase कर पाओगे।  

यदि यह आर्टिकल अच्छा लगा होगा तो इसे सोशल मीडिया पे ज्यादा  से शेयर करे। जिससे सभी नए ब्लॉगर को अच्छा कंटेंट लिखने में मदत होगी और वो भी अपनी वेबसाइट ग्रो कर सकेंगे।कोई सवाल  या कोई सुझाव हो तो कमेंट करे।