How to do keyword research: The beginner’s guide

by | May 4, 2020 | Blogging

If you are a website owner, online marketer, or content creator. If you want to grow your online business.

How to do keyword research

Then definitely you would like more audience to visit your website so that they can read your content and buy your products or services.

For this if you’ve spent any time at all looking into google/ranking factors.

Then surely you’ve heard about the keyword research.

But if you don’t have much knowledge about What is keyword? How to do keyword research?

Then surely, you are in the right place.

In this post, I’ll tell you some basic tips of keyword selection.

Let’s start..

What is keyword

When we use Google or any other search engine, we enter words into the search box to find what we’re looking for.

The search engine results page (SERP) returns us lots of organic results because they’re directly related to the words in the search box.

So if you are a website owner or content creator, first, you should identify the word also than include those keywords(words) on your page to be relevant to what people are looking for, so that they have a big chance of finding your content among their top results.

Even It’s a long, tedious, and laborious task, but it’s also the foundation of search engine ranking factor, and has been around a long period.

How to find the right keyword before this, we need to know why keywords research is important.

Why keyword research is important

its crucial to find out what your potential customers or readers are searching for on Google thereby you can create content for your website around these topics.

Keyword research matter to Google and SEO professionals for several reasons, but here are two big ones.

  • Keyword research gives us clues to who people are and what they want, allowing us to meet their needs better.
  • Keywords can provide a “bullseye” towards which content writer can aim their content. 

Keyword research isn’t just about searching words that your targeted audience may be searching for, but more about getting quality keywords that are going to make a positive impression on your site.

In short, If you optimize your text without keyword research, you’ll probably rank well on these specific terms. But, you’ll miss a large number of your potential audience because of your audience uses other words.

How to do keyword research

There are multiple ways to do it, either manually or using a keyword research tool, But whichever way you choose, there are several essentialsteps that you need to take.From planning your goals to executing your keyword plan.

Before you figure out what are the best keywords to optimize your page, it’s better that you start by diving deep to learn more about your topic or niche.

It can give you outstanding ideas and help different angles to your writing strategy that you might not have thought about before. 

Fortunately, selecting keywords isn’t a guessing game; that’s why you need the keyword research tools.

There are several free and paid keyword research tools available in the market 

Let’s start with free keyword research tools to performing proper and accurate keyword research:

1. Answer the Public

Answer The Public is a free keyword tool that reflects search questions and suggested autocomplete searches in an image called a search cloud.

The content ideas come in different categories:

1. Questions – what, where, why, which, how.

2. Prepositions – with, to, for, like.

3. Comparisons – like, and, or, vs.

4. Alphabetical – a, b, c, etc.

Free Keyword Research tool

These inquiries can help direct your top-of-funnel content strategy. Include these within your existing content or create fresh blog posts that answer them in-depth.

2.  Keywordtool.io

It is an amazing and extremely reliable free online keyword research tool that creates multiple relevant long-tail keywords related to your search query. It extracts Google keyword suggestions and gives it to you in an easy-to-understand interface.

keywordtool.io

To use Keyword Tool.io, simply, you have to put keyword in the search box, choose your location, select your preferred language and press the search button.

It will give you keyword suggestions and some data. You can copy all the suggested keywords and make your list. 

3.  Google Keyword Planner

One of the most popular sources to find out the keyword idea is Google Keyword Planner.

How to use google keyword planner

It’s 100% free to use. In order to use the Google Keyword Planner, you NEED to have a Google Ads account.

If you don’t have an Adwords account, you can easily set it up:

How to use google keyword planner-

  1. first, Sign in to your Google Ads account.
  2. In the top right corner, click the Tools & settings icon, then under Planning, select Keyword Planner.
  3. Now you can type or paste in the “Find new keywords” search box then press “Enter” button:
  4. Click on Get started.
  5. Review your keywords in the keyword ideas page.

Thing is that you can easily export your research into spreadsheets, then copy and paste your data into a master tracking document.

4.  LSI graph

It is also the free tool that allows you to generate Latent Semantic Indexing (LSI) keywords in the easiest way.

Keyword research tool

To find out the LSI keyword, you have to add your targeted keyword in the given search box, then click on the generate button.it will generate the associated LSI keywords.

5. Ubersuggest

If you need more keyword research ideas, ubersuggest will help you to provide multiple keyword suggestions. You can check volume and competition, and even seasonal trends for each keyword. It also provides about topics that people are actually interested in.

Thus you can find the right keywords that your potential audience is already using while looking for similar content, products or services online.

Conclusion

There are many more ways to do keyword research and it’s difficult to cover everything in one article. Hopefully, this short content helped you to understand the quick and easy way to research keywords.

Luckily, all the keyword tools and data you need for keyword research are easily available at your fingertips. Use them wisely and create a keyword strategy that will get your content onto the first page of search engine results and encourage your visitor to take action.

Click here to learn about “How to do website promotion”.

How to Learn Digital Marketing | डिजिटल मार्केटिंग कैसे सीखें

डिजिटल मार्केटिंग इंटरनेट नया Buzz शब्द है। लोग या तो डिजिटल मार्केटिंग विशेषज्ञ बनना चाहते हैं या अपने व्यवसाय को बढ़ाने के लिए डिजिटल मार्केटिंग का लाभ उठाना चाहते हैं।इसलिए, यदि आप डिजिटल मार्केटिंग सीखना चाहते हैं और दूसरों को उच्च गुणवत्ता वाला ट्रैफ़िक प्राप्त...

SEO क्या है और website के लिए यह क्यों जरूरी है | SEO in Hindi

SEO क्या है ? SEO का पूरा नाम सर्च इंजन ऑप्टिमाइजेशन (search engine optimization) है, SEOएक process औरprocedure है जिसके जरिये website को google के first page पर लाया जाता हैं, जिससे website का traffic increase होता है,  और ये तो हम सभी जानते हैं कि किसी भी...
Google search console

Google Search Console Overview (Hindi) Complete Beginner’s Guide

क्या आपके पास अपनी वेबसाइट है या आप किसी Clint के लिए काम करते हैं? यदि हां, तो बेशक, इसे करने के लिए आपको अपनी वेबसाइट के performance पर गहरी नजर रखने की जरूरत है। Google आपकी वेबसाइट का data collect करने और उसका analyse करने के लिए कई tool प्रदान करता है। आपने शायद...
Digital marketing agencies in India

Top 10 Digital marketing agencies in India

I am sure that your business has a Facebook fan page, whether you own a big multinational company or a small eatery. I recommend you get one right away if you don't already have it, as it can do wonders for your business. Facebook fan pages are not enough anymore;...
How to apply for a Migration certificate

What is a Migration certificate | How to apply for a Migration certificate?

A migration certificate is a document provided by the School/College/University to students to get admissions into other institutions. The school or college officials are responsible for giving this important document along with necessary documents (like mark sheets,...
Digital marketing in hindi

Digital marketing in Hindi: Course and Career

With the rise of the internet, Digital Marketing has now become the need of the hour with the majority of organizations and individuals trying to cash in opportunities and careers in the field. This Great Learning Course on Introduction to Digital Marketing will help...
Digital marketing business

How to Start Digital Marketing Business in India

What is digital marketing Digital marketing is a form of advertising that focuses on the internet and social media channels, with many people believing it just includes Facebook ads. However, digital marketers often do more than post advertisements to these platforms;...
Digital marketing in Hindi

Digital market in Hindi | डिजिटल मार्केटिंग हिन्‍दी में

इस pandemic ने हमें इंटरनेट और डिजिटल मार्केटिंग के महत्व का एहसास karaya hai। जियो और अन्य नेटवर्कों का धन्यवाद जिन्होंने इंटरनेट को इतना सुलभ बनाया, लेकिन लोग आज भी ज्ञान की कमी के कारण डिजिटल मार्केटिंग का उपयोग करने से हिचकिचाते हैं। लेकिन इस दुविधा को खत्म करते...
Affliate marketing in Hindi

Affiliate marketing in Hindi

Affiliate Marketing किसी अन्य ब्रांड और कंपनी के उत्पादों या सेवाओं को बढ़ावा देने की प्रक्रिया है और हर बार जब आप बिक्री करते हैं तो आपको कमीशन मिलता है। दूसरे शब्दों में आप कह सकते हैं कि यह कमीशन का दूसरा रूप है । आप किसी अन्य कंपनी के products का प्रचार करते हैं...
Digital marketing in India

Digital marketing in India

Digital marketing isn't just for India but around the globe. A digital marketing strategy is a must for every business. A digital marketing campaign can increase your sales, traffic to your website and improve your visibility online. The majority of Indian businesses...