How to do keyword research: The beginner’s guide

by | May 4, 2020 | Blogging

If you are a website owner, online marketer, or content creator. If you want to grow your online business.

Then definitely you would like more audience to visit your website so that they can read your content and buy your products or services.

For this, if you’ve spent any time at all looking into google/ranking factors.

Then surely you’ve heard about keyword research.

But if you don’t have much knowledge about What is a keyword? How to do keyword research?

Then surely, you are in the right place.

In this post, I’ll tell you some basic tips for keyword selection.

Let’s start..

What is keyword

When we use Google or any other search engine, we enter words into the search box to find what we’re looking for.

The search engine results page (SERP) returns us lots of organic results because they’re directly related to the words in the search box.

So if you are a website owner or content creator, first, you should identify the word also then include those keywords(words) on your page to be relevant to what people are looking for, so that they have a big chance of finding your content among their top results.

Even It’s a long, tedious, and laborious task, but it’s also the foundation of the search engine ranking factor and has been around a long period.

How to find the right keyword before this, we need to know why keywords research is important.

Why keyword research is important

it’s crucial to find out what your potential customers or readers are searching for on Google thereby you can create content for your website around these topics.

Keyword research matter to Google and SEO professionals for several reasons, but here are two big ones.

  • Keyword research gives us clues to who people are and what they want, allowing us to meet their needs better.
  • Keywords can provide a “bullseye” towards which content writer can aim their content. 

Keyword research isn’t just about searching words that your targeted audience may be searching for, but more about getting quality keywords that are going to make a positive impression on your site.

In short, If you optimize your text without keyword research, you’ll probably rank well on these specific terms. But, you’ll miss a large number of your potential audience because your audience uses other words.

How to do keyword research

There are multiple ways to do it, either manually or using a keyword research tool, But whichever way you choose, there are several essential steps that you need to take. From planning your goals to executing your keyword plan.

Before you figure out what are the best keywords to optimize your page, it’s better that you start by diving deep to learn more about your topic or niche.

It can give you outstanding ideas and help different angles to your writing strategy that you might not have thought about before. 

Fortunately, selecting keywords isn’t a guessing game; that’s why you need the keyword research tools.

There are several free and paid keyword research tools available in the market 

Let’s start with free keyword research tools to performing proper and accurate keyword research:

1. Answer the Public

Answer The Public is a free keyword tool that reflects search questions and suggested autocomplete searches in an image called a search cloud.

The content ideas come in different categories:

1. Questions – what, where, why, which, how.

2. Prepositions – with, to, for, like.

3. Comparisons – like, and, or, vs.

4. Alphabetical – a, b, c, etc.

Free Keyword Research tool

These inquiries can help direct your top-of-funnel content strategy. Include these within your existing content or create fresh blog posts that answer them in-depth.

2.  Keywordtool.io

It is an amazing and extremely reliable free online keyword research tool that creates multiple relevant long-tail keywords related to your search query. It extracts Google keyword suggestions and gives it to you in an easy-to-understand interface.

keywordtool.io

To use Keyword Tool.io, simply, You have to put keywords in the search box, choose your location, select your preferred language and press the search button.

It will give you keyword suggestions and some data. You can copy all the suggested keywords and make your list. 

3.  Google Keyword Planner

One of the most popular sources to find out the keyword idea is Google Keyword Planner.

How to use google keyword planner

It’s 100% free to use. In order to use the Google Keyword Planner, you NEED to have a Google Ads account.

If you don’t have an Adwords account, you can easily set it up:

How to use google keyword planner-

  1. first, Sign in to your Google Ads account.
  2. In the top right corner, click the Tools & settings icon, then under Planning, select Keyword Planner.
  3. Now you can type or paste in the “Find new keywords” search box then press “Enter” button:
  4. Click on Get started.
  5. Review your keywords in the keyword ideas page.

Thing is that you can easily export your research into spreadsheets, then copy and paste your data into a master tracking document.

4.  LSI graph

It is also a free tool that allows you to generate Latent Semantic Indexing (LSI) keywords in the easiest way.

Keyword research tool

To find out the LSI keyword, you have to add your targeted keyword in the given search box, then click on the generate button.it will generate the associated LSI keywords.

5. Ubersuggest

If you need more keyword research ideas, suggestions will help you to provide multiple keyword suggestions. You can check volume and competition, and even seasonal trends for each keyword. It also provides about topics that people are actually interested in.

Thus you can find the right keywords that your potential audience is already using while looking for similar content, products, or services online.

Conclusion

There are many more ways to do keyword research and it’s difficult to cover everything in one article. Hopefully, this short content helped you to understand the quick and easy way to research keywords.

Luckily, all the keyword tools and data you need for keyword research are easily available at your fingertips. Use them wisely and create a keyword strategy that will get your content onto the first page of search engine results and encourage your visitor to take action.

Click here to learn about “How to do website promotion”.

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