Continuing our exploration of how to use Semrush, let’s explore its extensive range of tools and features. Review of the Semrush SEO and Market Research Toolkit. You can use Semrush to improve SEO on your website and to gain valuable insights into keyword research, competitor analysis, and more.
Around 2012, I started using this simple search engine marketing tool, and in the past 8 years, it has become one of the most popular tools for bloggers.
If you already use Semrush, great! You must be aware of how great it is.
You can get a 14-day free trial worth $199 if you don’t have an account yet.
During the next 14 days, you will be able to test out all the below-mentioned features as you improve your blog’s search engine rankings (which will significantly increase revenue).
Semrush’s New Features To Grow Your Online Business:
- Keyword Research. Bring traffic to your site by finding the best keywords.
- On-page SEO. Get new ideas to improve your site’s health and SEO performance.
- Competitor Analysis.
- Sharp tools for your Amazon business.
- Content Marketing.
- Local SEO.
- Rank Tracking.
- Social Media Management.
SEO Audit of the Site
Every Semrush plan (including their most basic “Pro” plan) now includes a complete SEO audit that reveals all of the SEO issues on your blog.
Your site audit can be scheduled as a “campaign” and run at regular intervals (every week, every month, etc.).
As ShoutMeLoud is a very active and big blog, I have set up weekly reports. My favorite feature of Site Audit is that I only have to set it up once, and it will automatically send me a weekly report once the audit is complete.
If you are setting up a Site Audit for the first time, you can select different crawlers. By default, the Semrush desktop bot is selected for crawling, but you can switch to the Google desktop or mobile bot. In my opinion, it’s better to see SEO reports from Google’s perspective and I suggest you do the same.
Analyzing social media
Currently, this feature is in beta, but it is available to all Semrush customers.
Bloggers often overlook social analytics as an important aspect of SEO.
You can audit your Facebook, Twitter, and Google+ accounts with this feature of Semrush.
If you have a close competitor, you can find out how often they update their social media account, and you can plan your strategy accordingly.
I have a few suggestions since this tool is still in beta:
- Integrating YouTube would be really helpful. Nowadays, all bloggers are quite active in video blogging, and YouTube is always the platform of choice. The data provided by VidIQ or TubeBuddy for YouTube users would make Semrush’s social media feature an idle choice among video bloggers.
- Enhance engagement: Optimizing social media accounts directly based on competitor reports would also be beneficial (especially for newbies).
For bloggers who understand the importance of keyword optimization, this is a holy grail.
How to Use Semrush? SEO Ideas simplify the process of optimizing web pages.
You can improve your search engine ranking by auditing your landing pages and comparing them to your competitors’ pages for the same keywords. Semrush can provide recommendations for your optimization strategy and keyword targeting.
Manually add all the pages of your website and keywords for which you want ideas. Instantly, the report will be generated.
It automatically pulls up landing pages with keywords based on your position checker settings. In the next section, I discuss the keyword position checker.
You can use this tool to analyze the top 10 pages ranking for the same keyword (in Google) and see how your ranking can be improved.
Tracking of keyword positions
One of the most important aspects of your website’s SEO is tracking your keyword position.
I started using Semrush regularly because of the keyword tracking feature.
They have recently made a bunch of changes, and now their tracking includes:
- Local SEO support
- Device-based keyword tracking
One of the best features of this feature is the ability to add keywords directly from Google Analytics. It really helps speed up the process.
In the image below, you can see some keywords that I picked from my Google Analytics account.
“Sandbox” is where suggested keywords are shown, and you can add or remove keywords as you like.
Make sure you check the “Send me weekly updates” box. A weekly email will inform you which keywords’ rankings have improved and which keywords have declined.
There is a lot more Semrush can do
Semrush has been my go-to tool for a long time because they keep raising the bar and adding new features.
In addition to helping me grow my main blogs, Semrush also helped me maintain the SEO of my micro-niche site. Most micro-niche sites are set it and forget it, so manually tracking their SEO progress is tricky. With Semrush, this process has been simplified.
Get started with these awesome features if you already use Semrush. You can get a 14-day (free) trial with all of these cool features if you don’t yet have an account using the link below.