SEO क्या है और website के लिए यह क्यों जरूरी है | SEO in Hindi

SEO क्या है और website के लिए यह क्यों जरूरी है | SEO in Hindi

SEO क्या है ?

SEO का पूरा नाम सर्च इंजन ऑप्टिमाइजेशन (search engine optimization) है, SEOएक process औरprocedure है जिसके जरिये website को google के first page पर लाया जाता हैं, जिससे website का traffic increase होता है,  और ये तो हम सभी जानते हैं कि किसी भी website के लिए traffic आना कितना ज्यादा जरूरी होताहै। क्योंकि बिना ट्रैफिक के वेबसाइट का कोई मतलब ही नही है।

SEO को पूरी और अच्छी तरह से समझने के लिए पहले ये भी जानना बहुत जरुरी है की आखिर सर्च इंजन क्या है और ये कैसे काम करता है | तो चलिए जानते हैं कि आखिर SEO यानी की सर्च इंजन ऑप्टिमाइजेशन क्या है और क्यों जरूरी है।

SEO क्यों जरुरी है ?

आज का समय जब इन्टरनेट का हो गया है जहाँ लाखों -करोड़ों लोग अपने question को लेकर गूगल पर सर्च करते रहते हैं तो ऐसे समय में वो लोग जो ऑनलाइन अपना कोई बिज़नस करते हैं उनके लिए search engine optimization के जरिए अपनी वेबसाइट को गूगल के टॉप पर लाना क्यों जरूरी है।

  1. गूगल या किसी भी सर्च इंजन में जितने भी लोग अपनी क्वेरी से रिलेटेड सर्च करते हैं, उनमे से 65% लोग तो सिर्फ पहले 5 रिजल्ट पर ही क्लिक कर देते हैं तो इसलिए भी अगर आपको गूगल का जरिये ट्रैफिक चाहिए तो आपको अपने ब्लॉग या वेबसाइट को गूगल के टॉप 5 रिजल्ट में show करवाना पड़ेगा जिसमे आपकी मदद सिर्फ और सिर्फ web optimization यानी की SEOही कर सकता है।
  2. Search engine optimization से न सिर्फ आपको बहुत सारा ट्रैफिक google से मिलता है बल्कि अगर आप बहुत अच्छे तरीके से अपने ब्लॉग या वेबसाइट का search engine optimization करते हो तो आपके प्लेटफार्म का consumer एक्सपीरियंस बेहतर होता है आपकी वेबसाइट यूजर के मुताबिक improve होती चली जाती है।
  3. Search engine optimization आपकी वेबसाइट के सोशल मीडिया प्रमोशन के लिए भी बहुत ही ज्यादा फायदेमंद होता है। जो लोग गूगल के जरिये आपकी वेबसाइट पर आते हैं और वहां पर फेसबुक पेज,instagramपेज और ट्वीटर जैसे सोशल मीडिया के पेज देखते हैं। तो वो आपके बारे में और ज्यादा जान पाते हैं। इसलिए वो सभी लोग आपको आपकी वेबसाइट से ही आपको सोशल मीडिया पर भी फॉलो करते हैं |
  4. किसी भी वेबसाइट की सबसे बड़ी जरुरत होती है ट्रैफिक, मतलब की ज्यादा से ज्यादा लोग उनकी वेबसाइट पर आये और साथ ही उन्हें इसके लिए पैसे भी खर्च न करने पड़े ताकि उनकी cost कम हो तो, इसके लिए search engine marketing सबसे बेस्ट है। search engine marketing में आपको ज्यादा कुछ पैसा लगाना नही पड़ता है हाँ थोडा धैर्य और मेहनत लगती है।
  5. आप जब भी किसी paid तरीके से अपने वेबसाइट का प्रमोशन करते है, तो लोग आपकी वेबसाइट पर तभी तक आते हैं जब तक आप पैसे देकर अपने प्रमोशन चलाते रहते हैं। लेकिन search engine optimization के जरिये जब आप एक बार अपनी वेबसाइट को गूगल के टॉप पर लेके आ जाते हो तो आपको लंबे समय तक के लिए ट्रैफिक मिलता रहता है।
  6. अगर आपकी वेबसाइट गूगल के टॉप पेज पर होती है तो आपकी वेबसाइट को एक बहुत ही valubaleवेबसाइट माना जाता है और automatically लोग भी आपको contact करने की कोशिश करते हैं। फिर आपको अपने बिज़नस के बारे में लोगों को बताने की जरुरत नही पड़ती बल्कि लोग खुद आपके बिज़नस के बारे जानना चाहते हैं और ये सब search engine optimization के जरिये ही सम्भव हो सकता है।
  7. जब भी आप ब्लॉग बनाते हो या फिर आप अपनी वेबसाइट पर कोई पोस्ट डालते हैं, तो आपको अपने ब्लॉग या वेबसाइट पर कुछ पोस्ट करते हैं तो उसे Google की लिस्ट में जरुर शामिल करना है तभी गूगल आपकी वेबसाइट को देख पायेगा जिसके लिए आपको Google Search console में रजिस्टर करके वहां पर अपने वेबसाइट को सबमिट करना है |

SEO कितने प्रकार के होते हैं?

अब आपने ये तो समझ लिया की search engine optimization क्या है और web optimization क्यों जरुरी है,  अब हम search engine optimization कितने प्रकार के होते हैं ये जानने वाले हैं।

SEO basicallyदो प्रकार के होते हैं। पहला होता है on web page search engine optimization और दूसरा होता है off page seo.

On-Page search engine optimization

On-Page search engine marketing यह सुनिश्चित करता है कि Google को आपके webpages मिले ताकि वे उन्हें खोज परिणामों में दिखा सके। इसमें अच्छी तरह से विस्तृत और उपयोगी content शामिल होते हैं, जिन्हें आप दिखाने की कोशिश कर रहे हैं।

Off-Page Website positioning –

Off-Page search engine marketing Google को बताता है कि अन्य websites आपकी site के बारे में क्या सोचते हैं।यह अन्य internet site को Backlink बनने या उनके content को अधिक उपयोगी और संपूर्ण बनाने के लिए अपनी website को Focus करने पर केंद्रित होता है और इसमे Link Building  एक अहम section माना जाता है।

टेक्निकल search engine optimization –

टेक्निकल SEO होता है जैसे आपके ब्लॉग पर कुछ ऐसी फालतू फाइल्स होते हैं जो आपके search engine optimization के स्कोर को घटा सकते हैं इसलिए आपको अपने ब्लॉग के seoऑडिट करते रहना है गूगल पर आपको काफी सारे फ्री टूल्स मिलते हैं जहाँ आप अपने ब्लॉग के seoका technical प्रॉब्लम देख सकते हो इसके अलावा आप गूगल सर्च कंसोल पर भी अपने ब्लॉग error देख सकते हो |

SEO का क्या काम होता है –

अगर आप Google पर जाकर कुछ भी Keywords Search करते है, तो उस कीवर्ड्स से संबंधित जो भी Content या जानकारी होती है वो हमें Google दिखा देता है, यह सभी जानकारी अलग-अलग वेबसाइट से आती है।

जो वेबसाइट हमारे द्वारा Search किये Keywords पर सबसे ऊपर आती है वह गूगल पर पहली रैंक हासिल किये हुए है। पहली रैंक हासिल करने के पीछे उस वेबसाइट या ब्लॉग पर SEO का बहुत अच्छे तरीके से इस्तेमाल किया गया है, जिससे उस वेबसाइट या ब्लॉग पर ज्यादा से ज्यादा विज़िटर आते है और हम जानते है की जितने ज्यादा विज़िटर उतनी ज्यादा कमाई।

अगर चाहते हैं कि ज्यादा से ज्यादा छात्र आपकी वेबसाइट की तरफ आकर्षित हों, तो हमारे साथ जुड़ कर ये काम आसानी से कर सकते हैं। क्योंकि हम वेबसाइट के लिए एससीओ सर्विस प्रोवाइड करते हैं, जो कि आपके लिए बेहद ही फायदेमंद हैं।

Google Search Console Overview (Hindi) Complete Beginner’s Guide

Google Search Console Overview (Hindi) Complete Beginner’s Guide

क्या आपके पास अपनी वेबसाइट है या आप किसी Clint के लिए काम करते हैं?

यदि हां, तो बेशक, इसे करने के लिए आपको अपनी वेबसाइट के performance पर गहरी नजर रखने की जरूरत है।

Google आपकी वेबसाइट का data collect करने और उसका analyse करने के लिए कई tool प्रदान करता है। आपने शायद पहले Google Analytics और Google search console के बारे में सुना होगा। ये tool आपको अपनी वेबसाइट के बारे में बहुत valuable information दे सकते हैं।

बहुत से Blog/website owners google search console में अपनी website add/submit तो कर लेते हैं, लेकिन उसके बाद क्या करना है? इसकी अधिक जानकारी न होने की वजह से इसका पूरा फायदा नहीं ले पाते हैं।

यहाँ हम बताएंगे कि SEO के लिए Google Search Console का उपयोग कैसे करें। Google Search Console Overview in Hindi

Google Search Console Ultimate Guide in Hindi

चूंकि Google search console में बहुत से features तथा विकल्प उपलब्ध हैं. हम आपको यहाँ ऐसे Features तथा विकल्पों के बारे में बताएँगे जो आपके लिए आवश्यक हैं तथा आपके blog की SEO तथा ranking increase करने में आपकी मदद करेंगे.

Step1# Add A Sitemap

Sitemap हमारे blog को google में index करने के लिए बहुत ही महत्वपूर्ण हैं।

दरअसल Sitemap एक .xml file रहती है। जिसमें हमारे blog/website के सारे posts तथा pages की links store रहती हैं। इसका फायदा यह होता है Google इससे आपका blog अथवा website बहुत ही आसानी से crawl कर सकेगा, because इससे आपके webiste अथवा blog की सारी links एक ही जगह मिल जाती हैं।

Google Search Console के लिए Sitemap कैसे बनायें?

1. यदि आप WordPress user हैं तो simply WordPress में ‘Yoast SEO’plugin search करके install कर activate करें तथा setup करें।

2.WordPress dashboard में ‘SEO’ option में click करें।

3.General option select करके feature button पर click करें।

Yoast sitemaps

4.XML sitemaps setting to “On”करें।

5.“See the XML Sitemap” link, पर Click करें, जो आपको आपके sitemap पर ले जाएगा।

दिखेगा उसमें से ‘XML Sitemap’ विकल्प में click करें और वहाँ अपने अनुसार changes करके save करें. इसके बाद उसमें दी हुई ‘XML Sitemap’ link खोलें. Sitemap page खुलने पर browser के address bar में जो URL show होगा उसमें से domain छोड़कर बाकि का copy कर लें. उदहारण के लिए आप https://xyz.com के लिए sitemap generate करते हैं तो Sitemap का URL कुछ इस तरह दिखेगा – https://xyz.com/sitemap_index.xml लेकिन इसमें से आपको domain छोड़कर ये part copy करना है – ‘sitemap_index.xml’. इसके आगे हम Sitemap submit करना जानेंगे.

और वहीँ यदि आप blogger user हैं तो आप sitemap के लिए इस code का उपयोग कर सकते हैं.

atom.xml?redirect=false&start-index=1&max-results=500

Google Search Console में Sitemap Submit कैंसे करें?

नए गूगल सर्च कंसोल(GSC) में sitemap submit करना बेहद आसान है

हमने ऊपर wordpress और blogger user दोनों के लिए अलग अलग process बताया है, आगे दोनों को एक जैसे step follow करना है.

Google search console के dashboard के Left bar में दिए हुए options में से ‘Sitemaps’ option choose करें.

यहाँ पर आपको Sitemap add करने के लिए box show होगा वहां पर copy किये हुए sitemap वाले page का URL paste करें और submit करें.

that’s it: कहा था ना बहुत आसान है.

Blogger user के लिए जो code बताया गया है वो सिर्फ 500 results अर्थात 500 urls के लिए है. इसके बाद आपको दूसरा sitemap add करना पड़ेगा. 500 results cross करने पर दुसरे sitemap के लिए आप इस code का उपयोग कर सकते हैं

atom.xml?redirect=false&start-index=501&max-results=1000

इसके आगे भी आप DIgit बदलकर 1001 से 1500 results, 1501 से 2000 results आदि के लिए sitemap generate कर सकते हैं.

2.     Set Your Target Country

यदि आपके website का content किसी विशेष country को मुख्यतः target करता है तो इस विकल्प का उपयोग आपको करना चाहिए.

बहुत से लोगों का मानना है कि Target country set करने से international traffic नहीं आता तो हम आपको बता दें कि ये myth है.

Target country set करने से फायदा ये होता है कि इससे google उस country के search results में without targeted country वाली site से ज्यादा प्राथमिकता उस country को target की हुई websites को देता है.

Google Search Console में Target Country कैसे Set करें?

Google search console के left bar में दिए हुए विकल्पों में से ‘Legacy tools and reports’ में click करें

दिए हुए option में से ‘International Targeting’ विकल्प चुनें.

इसके बाद ‘Country’ section में जाकर वहां पर अपनी website की targeted country choose कर save करें.

3.     Coverage

यह भी काफी महत्वपूर्ण विकल्प है. Google यदि हमारी website में कोई issue error detect करता है तो वह यहाँ पर आपको दिखाई देंगी. वहीँ यदि कोई ऐसा Issue आ रहा है आपकी website में जो search engine के crawler तथा आपकी website के बीच अवरोध बन रहा हो तो उसके लिए यहाँ पर आपको warning दिखाई जाती है.

इसकी मदद से आप अपनी Website के उन सभी error तथा issues को fix कर सकते हैं जो आपकी website की health के लिए नुकसानदायक हैं.

4.     Performance

यह विकल्प Google में आपकी website के performance की detailed report दिखाता है. इस Report का उपयोग करके आपको अपनी website को grow करने में मदद मिलती है.

इसमें निम्नलिखित Report दिखाई जाती हैं –

  • Queries

यहाँ पर वे Queries show होती हैं तथा उनके clicks और impressions show होते हैं जिन्हें search कर user आपकी website में visit किया है. इसकी मदद से आप आसानी से देख सकते हैं कि आपके कौन से Keywords अच्छे rank कर रहे हैं तथा कौन से keyword कम rank कर रहे हैं.

(Impression अर्थात search result में कितने लोगों ने देखा और clicks अर्थात कितने लोगो ने click करके visit किया)

  • Pages

इसमें वे Webpages तथा उनके clicks एवं impressions show होते हैं जिनमें आपको google से traffic मिल रहा है. इसकी मदद से आपको यह पता चलता है कि आपकी कौन सी Blog post से आपको अधिक traffic मिल रहा है.

  • Countries

इसमें वे Countries दिखाई जाती हैं जहाँ से आपके blog में google के द्वारा traffic आ रहा है. यहाँ पर Clicks तथा impressions भी show होते हैं जिससे आप यह जान सकते हैं कि किस country से आपको कितना traffic मिल रहा है.

  • Devices

यहाँ पर यह दिखाता है कि किस Device से google से आपकी website में कितने clicks तथा impressions आ रहे हैं जैसे – mobile, desktop तथा tablet आदि. ये सभी Data यहाँ अलग अलग दिखाया जाता है जिससे आप अनुमान लगा सकते हैं कि कौन सी device users आपकी website का use अधिक कर रहे हैं.

  • Search Appearance

इसकी मदद से आप यह जान सकते हैं कि User किस search appearance से आपकी website में आया है. जैसे – Job listing, Rich results, AMP article आदि. इसमें भी Clicks तथा impressions show होता है.

  • Dates

इसमें आपको सभी Dates show होंगी जब आपकी website में google से traffic आया. इससे आप आसानी से देख सकते हैं कि किस तारीख को कैसा performance रहा आपकी website का. इसमें भी Clicks तथा impressions show होता है.

5.     URL Inspection

Normally होता ये है कि जब भी हम अपने blog में कोई नया content publish करते हैं तो google उसे index करने में समय लेता है क्योंकि randomly google के bots जब आपके blog को crawl करेंगे तब ही वो index होगा जबकि इस विकल्प का उपयोग कर आप एक तरीके से google के bots को crawl करने के लिए manually ping करते हैं. अर्थात इसकी मदद से आप New article को fast index कर सकते हैं.

Google में अपनी Blog Post Fast Index कैसे करें URL Inspection से

सबसे पहले उस Page/post का url copy करें जिसे आपको index कराना है. इसके बाद Google search console के dashboard में से ‘URL Inspection’ option में click करें. अब जो Page खुलेगा उसमें दिए हुए box में copy किये हुए url को paste करें और enter कर दें.

इतना करने के कुछ ही मिनटों में आपका Submit किया हुआ url google में index हो जाएगा. Index हुआ या नहीं check करने के लिए आप उसी url को google search करके देख सकते हैं.

6.     Mobile Usability

Google search console के dashboard में ‘Mobile Usability’ का विकल्प भी मिल जाता है जो कि बहुत ही ज्यादा उपयोगी है. चूंकि वर्तमान में अधिकतर Users internet का उपयोग mobile phones के माध्यम से करते हैं. ऐसे में यह आवश्यक है कि आपकी Website mobile friendly हो.

इस विकल्प में यह दिखाता है कि आपकी Website में mobile users के लिए क्या क्या errors और issues आ रहे हैं. यदि आपको भी कोई Problem face करनी पड़ रही है या भविष्य में करनी पड़ती है तो समझ जाईये कि यह आपके blog की template अथवा theme का issue है.

Mobile usability की सारी errors और issues से बचने के लिए हमेशा mobile friendly तथा responsive theme अथवा template का उपयोग करें.

7.     Speed (Experimental)

सभी Internet users fast open होने वाली वेबसाइट को ज्यादा पसंद करते हैं. यदि आपकी Website slow load होती है तो users उसे leave करके दुसरे blog में चले जाते हैं. Google भी slow loaded website को पसंद नहीं करता है. किसी भी Website तथा उसके webpages का load time 3 से 4 सेकंड होना चाहिए.

WordPress dashboard में ‘Speed (Experimental)’ option देखने मिल जाता है यहाँ पर आपको mobile और desktop दोनों का अलग अलग result show करता है और दिखाता है कि आपकी website के कितने webpages slow हैं.

यदि आप इसकी Detailed report में जाते हैं तो आपको उन slow pages के urls भी show होते हैं. वहां पर उन सभी Urls में mouse cursor ले जाने पर ‘Google page insights’ की button show होती है जिसमें click करने पर आपको उस url की detailed information मिल जायेगी कि किन वजहों से वह page slow है. उन Problems को fix करके आप आसानी से उस page को fast कर सकते हैं.

निष्कर्ष :

दोस्तों Search console तथा इसके सभी महत्वपूर्ण विकल्पों का उपयोग जरूर करें क्योंकि यह free तो है ही साथ ही यह आपकी website की SEO ranking तथा traffic increase करने में काफी हद तक मददगार है. उम्मीद करते हैं आपको हमारी यह कोशिश अच्छी लगी होगी तथा आप Google search console का उपयोग करना भी अच्छी तरह जान गए होंगे. इस Article को अपने blogger friends

Top 10 Digital marketing agencies in India

Top 10 Digital marketing agencies in India

I am sure that your business has a Facebook fan page, whether you own a big multinational company or a small eatery. I recommend you get one right away if you don’t already have it, as it can do wonders for your business. Facebook fan pages are not enough anymore; companies have their own social media presence as well as their own websites. The world has gone digital, and companies that want to remain competitive will need to abandon their 

This requires that you make the right choice of a marketing company, but to do that, you must make sure that Marketing is right. As a result, I am listing the Best Digital Marketing Agencies in India whether you want a career or expanding your business.

1.Webchutney

Company profile: Some of the world’s most prestigious companies have worked with Webchutney. With some award-winning and memorable campaigns, they have built and sustained relationships with their audience for some of their clients.

We provide the following services: The areas we cover include advertising online, web development, mobile marketing, analytics, applications, and social media.

It is located in Mumbai, New Delhi, and Bangalore.

The client: Microsoft, P & G, Airtel, Unilever, Wipro, HDFC, Titan, and many more

The awards include: Our clients Remit2India, Standard Chartered, and Cleartip have all won DMAI awards made by the Digital Marketing Association of India.

Career possibilities with them include: Please read the careers at web chutney prerequisites before filling out the careers at web chutney career form.

2. Pinstorm

Company profile: 

Pinstorm was founded in 2004 and has since grown into one of the most recognizable names in digital advertising. Across all their team members, they have adopted a whole new way of thinking about strategy, user experience, research, web design, mobile-friendliness, advertisements, viral videos, search engine optimization, Facebook campaigns, Twitter updates, and real-time customer service.

We provide the following services: 

All three forms of online reputation management are integrated with search engine optimization and social media marketing.

It is located at:

Mumbai, Delhi, Bengaluru, Singapore, Kuala Lumpur, Zurich 

The client: 

Yahoo, Canon, HSBC, CCD, ICICI, ET Now, GQ, among other companies

  • Careers with them:
  •  are you interested in working with Pinstorm? Visit their careers page.

3. WatConsult

About the company: 

WETConsult is a full-service digital marketing agency that helps companies launch brands via digital, cultivate brand awareness, and drive sales through digital marketing.

Services: 

Online Marketing includes Social Media, Mobile, Search, Analytics, and Digital Video Marketing.

It is located at: 

Mumbai, Delhi, Bangalore

The client: 

Others include Nikon, Warner Bros., Phoenix Marketcity, PVR Pictures, Sony Six, Godrej, ONLY, and Vero Moda.

Awards: 

The company has received numerous awards, including DMAi Gold Award for Lead-based Search Marketing (Reliance Group), Student Marketing Award for Best Disruptive Digital Campaign (Jack & Jones), IAMAI Digital Award for best social media marketing (BestSeller Group)

A career with them:

 Check out WATConsult’s careers page for openings if you would like to join them.

4. Intellemo

About the company: 

FAn agency and a freelancer or a company are positioned on opposite ends of the hiring spectrum all digital marketing services one may need; the company launched the first eCommerce model. Through the thorough model, we aim to meet the needs of growing startups, small-scale businesses, and newly formed businesses whose guiding principle is quality, which is deeply ingrained in its culture. 

Services: 

Nonetheless, Intellemo can offer flexibility and customization through variants that are available. 

Services include: 

Adwords, Social Media, Websites, SEO, Copywriting, Creative, Influencer Marketing, eCommerce, Lead Generation, and Marketing Automation.

It is located at:

 Gurgaon is the company’s headquarters. India, the US, and the UK provide services.

The client: 

We recommend UrbanClap, Yatra, Lenskart, CompliancePoint, FansRave, Square Listings, and EnterpriseDNA.tc.

A career with them:

You can find Intellemo’s job postings on their job page if you are interested in joining the company.

5. Gozoop

About the company:

The Gozoop Digital Marketing Agency was established in 2010 with the intention of humanizing your brand and optimizing its online reputation.

Services: 

Web Businesses, Mobile Marketing, Online Public Relations, Social Media Marketing

It is located at:

 Mumbai, Singapore, Dubai

The client: 

There are several companies such as Indian Hockey League, Dell, India Bulls, Citibank, BMW, Ferrari, Asian Paints, Amazon, and MOD.

A career with Them: 

Economic Times ranked Gozoop in the Top 100 companies to work for in 2015, making it one of the best companies to make your career at.

6. EveryMedia

About the company:

It is a full-service mobile marketing and digital marketing company specializing in movie and brand communication. Digital marketing and development are integrated, and they provide end-to-end solutions across the board.

Services:

Management of Digital Rights, Content Monetization, Public Relations, SEO, SEM, Social Media, Web Development, among others.

It is located in Mumbai.

The client: Toyota, Eros, Siemens, Whistling Woods International, and Yash Raj Films, among others, can be found in the directory.

A career with them: There is no career page, but you can certainly contact them to find out whether any positions are available.

7. Social Wavelength

About the Company: With Social and Digital platforms, Social Wavelength helps some of the world’s largest brands and companies.

Services: Communications and listening via social media, media buying, content creation, and analytics are some examples of digital strategy.

Located at: There are four major cities in India: Mumbai, Delhi, Bengaluru, and Hyderabad.

Clientele: Among many others. Ideas, HDFC, HUL, Nokia, Franklin Templeton Investments, Star Plus, Just Dial, among many others.

A career with them:

Check out the positions they have available if you wish to develop a career there.

8. Phonetics

About the Company: 

The digital marketing company Phonethics began in 2006 and integrated creative and analytical thinking with global resources.

Our services include: 

Social Media Marketing, Content Marketing, Mobile Marketing, Web and App Development, and Customer Relationship Management.

It is located at:

 Mumbai

The client: 

Many companies, including Cadbury, HT Media, Sony Entertainment, Ford, Nissan, Monginis, and ICICI, are listed here.

Awards:

 Nissan became the 2011 India PR & Corporate Entrepreneur of the Year for its best use of social media Communications Award, Best Mobile App in the Indian Digital Media Awards 2013.

A career with Them: 

Job openings at Phonetics can be applied for through the company’s careers page.

Digital marketing in Hindi: Course and Career

Digital marketing in Hindi: Course and Career

With the rise of the internet, Digital Marketing has now become the need of the hour with the majority of organizations and individuals trying to cash in opportunities and careers in the field. This Great Learning Course on Introduction to Digital Marketing will help you understand the core fundamentals of Digital Marketing and touch upon various concepts like Digital Marketing, Social Media Marketing, On-Page, Off-Page SEO, Affiliate Marketing, Automated Marketing, PPC, Public Relations, etc. This course is perfect for individuals who are interested in Digital Marketing and are new to the domain as this course will lay the perfect platform to get started with Digital Marketing

Great Learning offers Post Graduate Programs in the field of Digital Marketing. You can join our Digital Marketing program and earn a Certificate from Great Lakes Executive Learning to set yourself apart from the competition. We aim to empower our learners with everything they need to succeed in their careers, resulting in 8000+ successful career transitions.

Check out our Post Graduate Program courses in Digital Marketing Today.

How to Start Digital Marketing Business in India

How to Start Digital Marketing Business in India

What is digital marketing

Digital marketing is a form of advertising that focuses on the internet and social media channels, with many people believing it just includes Facebook ads. However, digital marketers often do more than post advertisements to these platforms; they are also responsible for tracking consumer data through analytics in order to develop personalized messages for specific demographics or regions.

A lot of companies consider online promotion as an essential tool when launching new products because consumers who buy them will be able to see their company’s logo across multiple screens without spending any money whatsoever on offline advertising space.

Marketing online organically and inorganically is a process that includes marketing through social media, organic promotion of products on the web such as Google Ads, content creation for different platforms like blogs or podcasts. It also entails managing an online reputation by monitoring what others are saying about you.

Marketing your business both naturally (through strategies like creating quality blog posts) and artificially with ads can seem difficult at first glance but it’s easier than ever these days thanks to tools available from companies just like ours!

Digital marketing is a field with immense knowledge and one that takes time to master. That being said, it’s not any different from other professions in the sense of what can be learned after years of experience. Once acquired, this knowledge will mean you are competent enough to take up digital marketing as your chosen profession which just needs more time for growth

What is used to be?

Digital marketing used to be easy. All one needed was SEO and some ads, which is what a lot of people did back then. They put up links on the home page or in the footer, ranking at number 1 for everything they wanted their website to rank highly for – that’s all there was before social media became popular!

When it started out, digital marketing was really simple: Search Engine Optimisation (SEO) combined with advertising were enough most times; sometimes you just had to add as many links onto your homepage or into your site’s footers as possible so Google would see them when crawling through sites like yours.

In search of the most relevant websites, Google changed its algorithms to recognize spammy and irrelevant sites for what they were. For instance, in time it started identifying bad links on a website’s home page or footer as indicators of low-quality pages that should be removed from the indexing process entirely. As these mechanisms became more sophisticated over time, websites with content matching user queries began appearing at top spots much faster than before!

The Situation Now

Online promotion has become more of a science than an art form in the age of intelligent search engines. The sites that come up at the top now are those who have mastered online marketing strategies, ethics and strategy, great content, and hard work.

12 steps to Start and Grow a Digital Marketing Business

  • Learn Digital Marketing
  • Create a Company Website
  • Define your Brand Name
  • Purchase domain & hosting
  • Create Social Media Profiles with Viral Content
  • Apply for the Google Certification and Become Google Partner
  • Pick Up the projects from Freelancer Websites in India
  • Create Long Term Relationship with the Client
  • Cracked InBound Marketing Exams
  • Content is the King
  • Create Landing Pages with Showcase Projects
  • Target Specific Industry

Learn Digital Marketing & Management Skills

Clients contact businesses every day and are looking for advice on how they can use the internet. However, not everyone knows exactly what to do when it comes to marketing themselves online which is where you come in as a digital marketer! Help people out by providing them with tips about content creation or social media management so that their business grows from your help alone.

Learning more will be the first step towards succeeding in this industry of digital marketers because those who make an effort have better understanding than someone without any knowledge at all. The more skillsets you acquire, such as communication abilities or software usage experience; the higher chance there exists of growing one’s agency while getting paid well too! If success depends upon skill sets then being passionate about helping businesses

There is a trend in the digital marketing world where people start business without any knowledge on how to make quick money. Most of these companies close within 1-2 years because they cannot find or hire good talent and estimate projects correctly, making this an unsustainable business strategy for them.

If you want to bridge the gap and learn digital marketing in-depth, you can also join our digital marketing course from Web Trainings Academy. This course will ensure you practically master every topic and apply them to your client projects.

The most important skills to develop as an entrepreneur are not always the ones you think. Apart from technical knowledge, experts recommend developing your management and sales skills in order to succeed with clients and operations. Most entrepreneurs who fail have great insight into a topic but fall short when it comes time for managing others or making connections within their industry on behalf of the company they work for – these two aspects can make or break success!

Many people believe that entrepreneurship is all about mastering certain skill sets like engineering technology, design software programs, development languages; while those things do come into play during day-to-day activities what many don’t realize is how crucial other areas such as marketing strategy planning become over time which leads us back to why learning more than one

Create a Company Website

A company website is a necessary tool for your business. These days, people want to know more about the company they are buying from before they make a purchase. A company website will give potential customers an inside look at who you are and what you do.

Building a digital marketing business in India is really an interesting process, but you need to make sure that your website and blog are up-to-date with the latest trends. You could start by creating quality content for your own blog or site using some awesome themes such as Thrive Themes which can be installed on WordPress blogs!

Define your Brand Name

Shakespeare may not have had much experience with selecting names for his plays, but it is true that a name can make all the difference in branding. In Shakespeare’s time people would never even think about reading something they couldn’t pronounce or see their brain automatically translate to an entirely different language on its own accord; whereas today digital marketing has fundamentally changed how we interact with content and information globally. You need a name that will be memorable – if you don’t believe me just ask Google whether Yahoo! ever existed as an internet company before acquiring them (the answer is no). Today your agency needs more than just any old gimmick: come up with something bold like “SMASH” Agency LLC so when someone hears of it, they’ll know better than.

Purchase domain & hosting

Domain Name

Register your domain name as soon as you have decided on a brand. Choosing the right extension is an important decision that should not be taken lightly, so do some research first before deciding which one to go with. And once it’s registered and paid for, don’t post on social media sites asking people what they think of your idea; someone will register the URL when they see this and list them up for resale later!

If you’re looking for a domain to set up your website, I recommend buying .com or country extensions (.in, co.uk) because they are the most popular and recognizable domains in the world. However, if you really want something like www.yournamehere-blogger then look into premium names that may be more expensive but will give off an exclusive vibe with just one letter different from what everyone else has – which is great for branding!

Hosting

If you’re just starting out with your website, I would recommend either shared or cloud hosting. Both of these options are less expensive and should be good enough for smaller websites. If you decide to go the more expensive route – VPS (Virtual Private Server) is a great option if need to run multiple servers on one machine though it’s not necessary unless they have high traffic spikes where dedicated hosting might be better suited because it offers complete control over resources like processor speed, memory, disk space, etc., that will cost twice as much than what we discussed before! 

Create Social Media Profiles with Viral Content

You may be wondering how your business or company can get a lot of likes on Facebook. Here are some ideas you should try in order to grow and take off!

1) Create social media profiles for your digital marketing company, like Twitter, Instagram, etc., don’t forget the logo at the top! Utilize these platforms by posting updates about what’s going on with you in terms of work as well as cool stories from around town–as longs as they’re related to our industry we’ll pay attention.

 2) Post content that is attractive enough so people will want more-think videos rather than text posts which tend not only to provide information but also let us see who you really are behind all those TPS reports

 3). Consider looking

Apply for the Google Certification and Become Google Partner

As a Google partner, you will be able to take advantage of exclusive events and training tailored for digital marketing professionals. You can also earn certifications that demonstrate your experience in the field while gaining access to industry research only available on limited occasions.

Pick Up the projects from Freelancer Websites in India

Why not become an entrepreneur and work for yourself! There are so many freelancer websites that have digital marketing projects from big companies like Google to small startups. You just need time, dedication, and creativity to start your own business today.

Imagine you’re sitting at the top of your empire. You just finished a meeting with one client and have another waiting for you in five minutes. But as soon as they walk out, someone walks up to your desk asking if there’s any freelance work available – what would happen? It doesn’t matter how big or small this person is; it could be an email from somebody who works remotely that can take on different types of projects like graphic design, web development, and video editing all together among other things! The possibilities are endless when looking through various freelancer websites where digital marketing project opportunities await!

Create Long Term Relationship with the Client

You will find that the more projects you complete, and your clients get to know you better and see how much work you put into each project they hire for. They won’t hesitate in hiring on a long-term basis when it is necessary or just want something simple done.

Freelancing can be an excellent way of building up relationships with many different people who need help from time to time by investing all of those freelancer earnings back into the company itself so as not to lose money while waiting for new jobs to come through

All freelancers want to find clients that they can keep long-term. Investing your earnings from freelance work into digital marketing will help you build a successful, sustainable business for yourself in this competitive field!

Freelancing is tough these days with always-changing trends and technology but it doesn’t mean we should give up on our passions just yet. By reinvesting what little time or money you have left after working hard as a freelancer back into becoming an expert in one’s area of interest – like digital marketing – then success may be at hand sooner than expected!

Cracked InBound Marketing Exams

Register your website for free on HubSpot his is a program that will teach you all about inbound marketing– its quick, easy-to-follow lessons are designed by industry experts who have already been through this process themselves. You can also take their exam at any time which tests knowledge of the most important points from each lesson so be sure not to skip over anything if you’re looking for an easy A+.

Content is the King

Create a stunning blog on word press or blogger and write quality content about your industry. Submit to off-site blogs, use guest posts for more links from reputable domains, offer pdfs of your articles via services such as Scribd and Slideshare in order to increase traffic: these are all ways you can get high rankings!

The potential for a new and innovative business to stand out from the competition is huge when they create their own personal or professional blog with quality content that speaks directly to what customers are looking on google, social media sites like Facebook, or Twitter. There are many different ways bloggers can use blogs as another form of marketing by submitting guest postings to industry-related domains where companies compete for high rankings in search engine results pages (SERPs). Bloggers should also be mindful about creating pdfs and powerpoints which contain rich images, videos, etc., so these elements will help boost backlinks through infographics submissions onto other sites that have evergreen traffic

Create Landing Pages with Showcase Projects

With our email marketing, we can make landing pages and run the ad words campaign to ensure that your company is getting a lead. With past projects and live examples of what you’ll get with us on board, there’s no better way for any business than MailerLite!

The best way to get your content seen is by driving traffic through a strategic marketing campaign. We can help you with anything from landing page design, AdWords campaigns, and email marketing for the company’s lead generation goals.

I’m not sure if we’ve met before but I work as an online marketer at North Coast Web Solutions LLC where our team of experts are focused on providing innovative solutions tailored around each client’s unique needs in order to deliver maximum ROI and satisfaction.

Target Specific Industry

The time is now! Digital marketing has never been more in demand. Whether you’re looking to start your own business or have experience under your belt, the following article will provide helpful insights on how to set up a successful digital marketing company and get ahead of the competition.

Conclusion:

Starting up a digital marketing agency is a great step towards your future growth but not as easy as it looks. Before you move ahead things to make in your mind:

  1. Don’t rush to do things fast.
  2. Take your time to make steps and build your agency that delivers genuine results.
  3. Make sure you follow our master guide.

Building a digital marketing agency is a great step, make sure you must learn things, adapt and implement the unique strategies. don’t try to copy another method this could not be effective.